Arindam Mitra

Building trustrank for your website

TrustRank describes an algorithm that search engines use to return relevant search result for a particular query.

Unlike Google PageRank algorithm which solely counts the number of links pointing to a website, TrustRank considers the quality of the website that is linking to your website. If the website that links to you is having authority that will boost your website for a higher search result.

TrustRank is not a new concept for developing the search algorithm. Yahoo engineers published a document about TrustRank in 2004.

The concept of TrustRank was introduced only for fighting spam in the search result. As algorithms are automated, a page can employ various spam techniques to get a higher rank in SERP than it deserve. It becomes very expensive to review manually every web pages on the internet. Though Google do not use this official term but most search engine optimizers are quite sure that all major search engines are using this concept to refine their search results.

So the concept of getting as many incoming links is not enough to build your website TrustRank. We need to make sure that the right website links to us.

How to build TrustRank for your website?

1. Get links from seed sites or from websites that are linked from seed sites

Seed websites are those which are manually marked as trustworthy website by the search engines. It’s like you are a new singer and you’ve been referred by a renounced singer of your country. Just think how much popular you’ll become and how much trust you gain to your audience.

2. Get an old domain name with a good domain history

An old domain helps a lot because search engines assumes that a website which is live for long time is serious about doing some business and is not meant for spamming the web. A domain with a good domain history means it should not have changed its owner and its topic too often; it should not have used by the spammers in the past.

3. Get links from related websites

A website getting links from relevant websites means you produce quality informative content so that other people are linking to it.

4. Don’t link to spam websites

You should not link to a spamming or dubious quality website. If you link to such websites, it means you are supporting those websites and your website will compromise on its TrustRank.

5. Get many links from social networks

More links and bookmarks from social networks means people are talking about and liking your website, thus increases the TrustRank of your website.

6. Offer good content and stay away from certain topics

If your website is having many pages offering a quality informative content about a particular topic, then it is much easier to get a good TrustRank. Stay away from creating content on topics on which you receive email spams.

If search engines trust your website, it is much easier to get high rankings. It’s that simple.

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